Ethical Decision Making Model Of Ethics And Its...

After reviewing several ethical decision-making models, reviewing the code of ethics and its foundations, and examining personal beliefs and values surrounding ethics, I have come up with an ethical decision-making model. This model incorporates aspects of pre-existing models, including the social-constructivist model, practitioner’s guide, feminist model, and Herlihy and Corey’s (2015) â€Å"elements of ethical decision making† (p. 20). This model is broken down into seven steps, which are meant to be followed chronologically but may be returned to throughout the decision making process when necessary. The steps can be easily remembered with the acronym, DR. CAREFUL. The following are the names of each step and subsequent sections in this model. 1. Describe the Dilemma 2. Reflect 3. Consult 4. Assess Possible Actions and Consequences 5. Re-consult 6. Execute 7. Follow-up and Learn Throughout the entire process, documentation is strongly advised. The following descriptions will enhance the purpose of each step and outline specific actions. Describe the Dilemma Many ethical decision-making models suggest that the first step in an ethical decision-making model is to pinpoint the issue at hand by gathering information. This model suggests that the first step in an ethical-decision making model is to clearly define and describe the dilemma. Dilemma The counselor should gather information on the dilemma at hand. Questions to consider are: What are the implications of leavingShow MoreRelatedEthical Codes And Guidelines Are Not Like Basic Recipes1468 Words   |  6 PagesEthics is an ongoing process in counseling in which every counselor should have some sort of knowledge about. Standard ethical codes and guidelines are not like basic recipes. They are very broad and vague. Ethical codes are often use for what you need to do, but not always how you should do it. 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The authors start this guide by explaining the concept of ethics and how it can often create confusion by their counterfeits, such as the domains of social conventions, ideological thinking, and legal thinking. On nume rous of occasions ethics is being confusedRead MoreEthical Analysis : Ethics And Ethics909 Words   |  4 Pagesmanaged by ethical decision makers. Ethical decision makers look to partner with other companies that share similar morals and values. In other words, the public and other companies want to associate with an organization that will make ethical judgements. Ethical decisions are not always obvious nor are they based on what is right or wrong or what is good or bad (Gonzalez-Padron, 2015). They are choices made by managers at all levels and stakeholders who follow the company’s core values, ethics policiesRead MoreEssay about The Context of Decision Making at Whole Foods Market1126 Words   |  5 PagesThe Context of Decision Making at Whole Foods Market Case 1 Wayne Davis Question 1: How would you describe the merchandising and operational decisions made by Whole Foods Market in terms of the rational, bounded rationality, and garbage can models of decision making? According to Nelson Quick (2006), â€Å"The success of any organization depends on managers’ abilities to make effective. An effective decision is timely, is acceptable to the individuals affected by it, and meets the desired objective†Read MoreEthical Decision Making : Ethics982 Words   |  4 PagesEthical Decision-Making Georgeanne M. Battle University of the Rockies Ethical Decision-Making By selecting an ethical dilemma case from our text Corey, Corey, Callanan, (2011), I will discuss how to apply systematic steps toward the resolution of the dilemma. While the case is under review the steps that I would take in making an ethical decision will be explained. Also, how to include the client in making the decision will be studied. I will look at what ways is accounting for the APA Ethics

Corporal Punishment in Schools - 1531 Words

Corporal punishment in schools Advocates of school corporal punishment argue that it provides an immediate response to indiscipline and that the student is quickly back in the classroom learning, rather than being suspended from school. Opponents believe that other disciplinary methods are equally or more effective. Some regard it as tantamount to violence or abuse. In the United States and the United Kingdom, and generally in the English-speaking world, the use by schools of corporal punishment has historically been covered by the common law doctrine of in loco parentis, whereby a school has the same rights over a minor as its parent. In most places nowadays where it is allowed, corporal punishment inpublic schools is governed by†¦show more content†¦It is not democracy which enhances or hinders our growth. Rather it is the approach that we take for our growth with proper utilization of the democratic machinery which is the real propellant to our overall socio-economic growth. Democracy in good hands would definitely induce growth but in wrong hands may lead to restrictive growth. DEMOCRATIC GOVERNANCE IN INDIA – NEW CHALLENGES Jogamaya Sandhibigraha Part- II Roll No. 01 India’s status as a shining jewel of democracy in the poor man’s world, and the sheer size of its electorate which alone entitles it to the designation of the world’s largest democracy, have earned the country an easy ride among skeptics in the past, despite misgivings about its blemishes. But critical voices have raised their heads in recent times which in turn gave an open challenge to the democratic governance in the country. Especially after the advent of new technologies the insignificant issues are much able to challenge the continual process of governance. Among these issues poverty ,unemployment, corruption ,different kinds of bandhs, dharanas, terrorism, web activism ,degradation of the environment can be cited as the major challenges that are enough to shatter the very structure of democratic governance in India. Corruption – a social malady- hold its strong grip over the every human activities ranging from cradle to grave. A recent survey gave the fourthShow MoreRelatedCorporal Punishment in Schools1484 Words   |  6 PagesCorporal Punishment in Schools Corporal punishment is the deliberate infliction of pain as retribution for an offence, or for the purpose of disciplining or reforming a wrongdoer, or to deter attitudes or behaviour deemed unacceptable (Miller, Vandome, amp; McBrewster, 2009). Corporal punishment can be divided into three categories, these include: judicial, domestic and school. For the purpose of this essay we will be focusing on school corporal punishment, the advantages and guidelines to followRead MoreEssay on Corporal Punishment in Schools1007 Words   |  5 PagesCorporal Punishment Beat the students! Beat the students! Beat the students! The way most school systems want to discipline their students in the school system, is to beat them. This is the concept most schools look at corporal punishment. Corporal punishment has been used in school for centuries. Many schools have limited the use of corporal punishment but most schools continue to use corporal punishment. Corporal punishment is defined as â€Å"physical pain inflicted on the body of a child as a penaltyRead More Corporal Punishment in Schools Essay1340 Words   |  6 PagesCorporal Punishment in Schools I wrote this paper for Contemporary Moral Issues class. This was an assignment of our choice and I chose to do this topic, because the week before in Intro to Education we had discussed discipline methods and I was astonished to learn that corporal punishment still existed in schools. I am hoping that by including this piece of work on my webfolio others will become aware that corporal punishment is alive and used often in our schools. In theRead MoreThe Use of Corporal Punishment in Schools Essays1851 Words   |  8 PagesAbstract Recently, as the value of education is increasing, corporal punishment became hot issue on the world because there is no any appropriate answer about† Should corporal punishment be for discipline?† According to a history of corporal punishment of Wikipedia, the practice was recorded as early as c 10th Century BC in Mà ­shlà ª Shlomoh. Even though corporal punishment is not correct way for discipline like people usually think, how the punishment has been used so far or why? Introduction On a student’sRead MoreCorporal Punishment And Its Effect On School Children1251 Words   |  6 Pagesdistribute our findings so that all of the public cannot ignore the wholesale infliction of pain and suffering onto our school children, and the role â€Å"paddling† schools play in teaching our children that physically aggressive and coercive resolutions of conflict are legitimate. Contributing to the problem of violence by making children feel rejected and isolated, corporal punishment is unsafe in and of itself, but its discriminate application may be co-incident with problems unique to racial and genderRead MoreCorporal Punishment in Schools Should Be Abolished1125 Words   |  5 PagesCorporal punishment in schools should be abolished Corporal punishment has been used in schools as a way of handling disciplinary problems. It refers to school rules which allow students to be punished using physical pain without causing injury. It is believed that using punitive method can promote students’ obedience and reduce problematic behaviour. As a result, it can decrease the number of disciplinary cases and maintain order inside the classroom. Indirectly, it will help to build students’Read MoreShould Corporal Punishment Be Banned? Schools?975 Words   |  4 Pagesof corporal punishment in schools, yet discussions are now re-surfaced to bring it back. While Corporal punishment is currently banned in schools in American Samoa, it is widely administered at home and tolerated in other social settings such as in church communities, sports events, or wherever children under the age of eighteen are present. Before I expand on my stance in this matter; let’s take a glimpse at the definition of Corporal punishment first of all. The term corporal punishment refersRead MoreEssay on Abolishing Corporal Punishment in the United States Schools755 Words   |  4 PagesCorporal punishment is a discipline method in which an administering adult inflicts pain upon a student (usually using a paddle) in response to a students offensive behavior. Nowadays regulations have been created as to how many â€Å"swats† can be inflicted, by whom, and with what instrument. It is still used in many U.S. schools as a disciplinary method against disobedient or defiant students. Although corporal punishment is no longer tolerated in the military, prisons, or mental institutions, 21 statesRead More It’s Time to Put an End to Corporal Punishment in Schools Essay1986 Words   |  8 PagesIt’s Time to Put an End to Corporal Punishment in Schools Seven countries-Sweden, Finland, Denmark, Norway, Austria, Italy and Cyprus- have laws making it illegal for parents to use physical punishment on their children. Corporal punishment in schools has been banned in all the countries in Europe, South and Central America, China and Japan. The United States has outlawed corporal punishment from our prisons as cruel and inhumane treatment, as well as wife-beating, once thought to be the rightRead MoreCorporal Punishment in Schools Should Be Abolished1141 Words   |  5 PagesCorporal punishment in schools should be abolished Corporal punishment has been used in schools as a way of handling disciplinary problems. It refers to school rules which allow students to be punished using physical pain without causing injury. It is believed that using punitive method can promote students’ obedience and reduce problematic behaviour. As a result, it can decrease the number of disciplinary cases and maintain order inside the classroom. Indirectly, it will help to build students’

Many people today assume automatically that techno Essay Example For Students

Many people today assume automatically that techno Essay logy is progress. Still, there is some criticism of this view in America, partially because of 20th century wars and arms races. Marx visited China in 1984, and it seemed as though the Chinese were incredibly optimistic about western technology, and had little sense any problems that technology might create. Where did this idea of technology as progress come from, and where do the roots of distrust of technology come from?Early Americans like Ben Franklin saw technology as a means to achieving social and political liberation for the masses; it was part of the revolt from authoritarianism. If some technology, especially the factory system, would jeopardize these social and political goals, then that thing isnt worth its price in quality of life and should be rejected. As America became more industrialized, the new industrialists who had both money and power came to see the technology which they helped produce as an end in itself, or as a means to more purely economic ends. The used phrases like manifest destiny and the conquest of nature to help justify the increasing forces of technology, even at the cost of the environment or Native Americans, all in the name of civilization. Technological advancement is seen as advancement, period, regardless of what social and political changes it might bring. There was a great deal of optimism that if we continue to make scientific innovations, the restquality of life, and social and political idealswill take care of itself automatically. The technocratic ideal, which sees everything as parts of the machine, began to take control, and humanitarian goals like justice, freedom, and self-fulfillment became secondary. Technology was accepted unquestioningly, and efficiency and scientific progress were the main go als. This is the stage that the Chinese seem to be at, says Marx. However, there was some backlash from the technocratic view. Emerson, Thoreau, and others questioned whether we were remaking America for the better, and whether we were beginning to almost worship technology. They questioned whether new inventions were improved means to unimproved ends (p. 12), and whether were becoming the tools of our tools (p. 12). However, it was hard to take this too seriously when rapid improvements were being made in the material conditions of life. Today, as were becoming aware of some of the unintended effects of technology, many people are starting to wonder if technology is always a good thing. Is technology better used as a tool for social and political progress, or is it instead an end in itself? Moreover, can technology cure all of our social and political problems (for example, SDI)? The early notion of progress which saw technology as a mere means to more important ends provided natural limits, and a way of assessing particular pieces of technology. If, however, we view technology as an end in itself, were not led to ever question its value or place any limits on it. Marx thinks we need to consider what we want our technologies to accomplish. Does technology mean progress? Progress toward what, Marx asks. What are our goals? When we answer that question, we can see that technology does not automati cally mean progress toward those goals

Sales Promotion Tools Behavioral Responses -Myassignmenthelp.Com

Question: Discuss About The Sales Promotion Tools Behavioral Responses? Answer: Introduction Marketing management is the process of developing strategies and planning for the product or services, promotion, advertisement, and sales to reach desired customer segment. Every business in the competitive world needs the manager who maintains and monitor the process related to the marketing the products (Hollensen, 2015). Digital communication is one of the effective ways through which the managers can perform their activity of promoting a product easily (Lapidoth, 2017). The report includes the current value analysis and the marketing promotion plan. The beachfront motel that is selected for the analysis is Beachfront Voyager Motor Inn. Background The aim of the motel is to provide the luxuries suites and rooms to the customers with the lovely views of the suits. The aim of the company is to fulfill the needs and expectations of the customers which lead to the satisfaction of customers. Company overview Beachfront Voyager Motor Inn is on Tasmanias North West coast which is situated at Burnie. Burnie is a place that is located in the center of North West Coast; it is sited on the Bass Highway. Bass highway is a coastal drive that is dotted with the beautiful capes, villages, and headlands that is related by the lots of the white sandy beaches (Beachfront Voyager Motor Inn, 2017). This motel is placed in the front of the town's beach which helps the company is attracting the maximum number of customers who like to stay in the place where they can enjoy the view of the sea. The rooms of the hotels are categorized into three Categories Sea View Executive Suite and Balcony, Executive Suite and standard suite (Beachfront Voyager Motor Inn, 2017). The major facilities that are offered by the company include bar, car park, conference/function facilities, laundry, and restaurants. Target market of company Target markets refer to as the group of customers or potential customers to whom the company offers its product and services. In simple words, it can be said that it is a group who is most likely to buy the products and services offered by the customers (Bowie, Buttle, Brookes, Mariussen, 2016). Beachfront Voyager Motor Inn targets the customers who want motel at the beachside. The company offers the three different categories of rooms to the customers that include- Sea View Executive Suite and Balcony, Executive Suite and Standard Suite (Beachfront Voyager Motor Inn, 2017). Thus, the motel targets the customers arrived for the business meetings or for the visit purpose. The primary target of the company is the customers who like prefer Sea View Executive Suite and Balcony and these customers include the couples and family. Value of position compared to competitors The competitors of the Beachfront Voyager Motor Inn include Beachway Motel Restaurant, Waterfront Lodge Motel, and Mantra Lorne. These are the few motels that give strong competition to the company. Beachway Motel Restaurant is one of the strong competitors as it is having the rating of the 4.5 out of 5 which is quite high then the company. The company has the rating of 3.5 out of 5 at Trip advisor (Trip Advisor, 2017). The reason being, the customer service provided by the competitor is better than the company and the locations of the motel are near to the town at the beachside which provides the convenience to the customers to visits the town as it is only 4 Km. Justification for proposing better value The company can propose the better value by providing the attractive deals especially for the couples and bachelors along with the extended services. Currently, the motel is targeting the people who are travelers for the business meetings or the people having the demand of Beachfront motel but now the company should think to increase the target market by targeting to the bachelors and the customers who want to book the motel for events. Research methods The research method is border term and the core of the research method is Data collection and Data analysis. Beachfront Voyager Motor Inn needs the data collection and analysis to get the details related to the customer value, target market and the competitions value propositions. There are two types of data primary and secondary data (MacKenzie, Podsakoff Podsakoff, 2011). The primary data is the type of the data which was not published before and this data is collected for the specific purpose. On the other hand, the secondary data define as a type of data that was previously published in any of the sources beings its newspapers, books, online portals and journal articles. There are different tools and techniques of information collection that are used by the companies. These methods include observing behavior, Questionnaire method, interviews, and schedules method. Beachfront Voyager Motor Inn makes use of the secondary research method to analyze and gather the details related to the target market and customer value. The interviews and the observations help the motel in understanding the target market and the competitors value proposition (Doz, 2011). The interviews will provide a platform to the customers to express their opinions related to the motel. One of the effective ways to express their opinion about the motel is posting of feedbacks and comments on the online portal that provides the option of booking the motels such as TripAdvisor, MakeMyTrip, Priceline.com and many others. Questionnaires and surveys are one of the popular ways that help the motel in getting the feedback from the customers regarding the services that are liked or disliked. This helps the motel in improving the services which are not liked by the customers and will also try to bring the service which is suggested by the primarily targeted customers (Bryman Bell, 2015). Current value analysis Value analysis is an approach that reflects the value of the products and services that is provided by the company to its customers or potential customers. Customer perceived value The customer perceived value refers to as the value of the product and services for the customers provided by the motel. The motel is trying to provide the best services that lead to the satisfaction of the customers. The company provides the Free Wi-Fi facilities in all the rooms and 16 Foxtel channels. Guest of the Beachfront Voyager Motor Inn can enjoy the facility of the bar, a steak, and a seafood restaurant. Each of the suites of the motel includes the facility of a minibar, ironing facilities, electronic blankets and boast sea and beach views (Beachfront Voyager Motor Inn, 2017). Different customers have diverse perceived value for the location where they are staying. One of the guests Stephen, B has shared his experience with the motel on trip advisor. He stayed in the motel for 2 nights in the separate balcony views and enjoyed the sea view. He shared that the condition and infrastructure of the room were good along with the other facilities like a comfortable couch, table, street parking and the laundry for clothes. Service provided by the motel was impressive and the room was clean, conformable and spacious. A maximum number of guests found that the motel is good. Though, some guest shared that they faced the problems with the noise at the reception and in the hotel (Trip Advisor, 2017). Competitors value analysis The competitors of the motel consist of Beachway Motel Restaurant, Waterfront Lodge Motel, and Mantra Lorne. Out of these competitors, Beachway Motel Restaurant is giving strong competition by providing better facilities to the guests. The Motel provides the spacious and king size bed to the customers with the facility of TV, AC, a mini bar along with attractive and new dcor and carpets. The surroundings offered by motel make them feel like home which enhances the experience of the customers. Moreover, the motel is near to the town on the walking distance and the view of beach impresses the guests (Beachfront Voyager Motor Inn, 2017). The location of the company is one of the reason due to which maximum guest liked the facilities provided by this motel instead of Beachfront Voyager Motor Inn. Current value position of company The current value position of the company is appropriate considering the other competitors expect the Beachway Motel Restaurant as Mantra Lorne is motel at the beachfront is having the rating of 3.5 out of 5 which is almost equal. The current value position of the motel can be evaluated with the use of the value analysis framework which includes the emotional value, symbolic value, functional value, economic value and end value. Emotional value: - The staff of the motel is soft-spoken and helpful which improve the experience of the guests. The values and cultures of the company win the heart of the customers due to this emotional value the guest likes to visits the motel again because they know the values of the company and their staff (Expedia.co.in., 2017). Symbolic value: - The symbolic value reflects the status symbol of the customers if they stay in the motel. The motel comes under the standard hotel that doesnt create any impact on the status symbol of the customers. The company should enhance their symbolic value in the market by bringing new infrastructure and dcor of the motel. Economic value: - The economic value reflects the price that is kept by the motel, the price of the motel is far better than its competitors. In the Beachfront Voyager Motor Inn restaurants, the guest can enjoy the special menu of the seafood for only $18 which is the affordable amount. Affordability of the products and services will make the guest visit the motel again (Beachfront Voyager Motor Inn, 2017). Functional value: - The functional value is related to the process of the motel and the services provided by the motel to its customers. The process of the motel is smooth that ensures that the guests are not facing any difficulties due to a process of a motel. End value: - The end value reflects the satisfaction of the customers which come with the fulfillment of the needs and expectations of the company. Thus, there are many customers who are satisfied with the services provided by the company. These values reflect the current value position of the company and also help in evaluating the performance of the company. If any of the parameters of value is not able to deliver the desired value according to the expectations of the customers then the performance of the company needs improvement. Marketing promotional plan The marketing promotional plan is a strategy that is formed with the motive to promote the products and services offered by the company to its customers. Promotion is the functions of informing, persuading and influencing a purchase decision (Khan, 2014). Objective The objective of the marketing promotion plan is to make use of the 4 promotional mix elements in an effective way to enhance the number of guest and revenue along with the market share of the motel. These 4 promotional mix elements include advertisement, sales promotion, direct marketing and personal selling. The use of the promotional strategy is increasing day by day and most of the motels are making use of the digital communication. The image shows that the hotels and motel involved in the hospitality sector spend approximately 43% in mobile engagement. The mobile engagement of the users is increasing day to day and this is the reason the sector has decided to make use of the digital communication. Advertisement The advertisement is one of the most effective means of communication that is done to generate the awareness about the products and influence the decisions of the customers to purchase the product (Csikosova, Antoov ?ulkov, 2014). For Beachfront Voyager Motor Inn advertisement is essential to make the customer aware of the services that they promise to customers. The motel can make use of the advertisement platform to reach the large audience. The motel should provide the advertisement through print media which include magazine, newspaper, and journals along with the online advertisement. Sales promotion Sales promotion is one of the effective ways through which the company can promote the products in the market. In this type of promotion, the company provides the discount, gifts, coupons, email marketing, samples, rebates, refunds and many other such benefits that help the company in attracting the customers (Obeid, 2014). Beachfront Voyager Motor Inn can make use of the e-mails, discount coupons, and gift coupons through online medium. The deals are provided by the company through an online medium because the motel is aware that the use of the online for checking discount deals is increasing (Huang Sarigll, 2014). Personal selling The personal selling is one of the ways in which the employees of the company directly communicate with the customer and make them aware of the products and services they offer. Through this promotion mix, the Beachfront Voyager Motor Inn can provide the details related to the services which might help the company in grabbing the attention of the customers. Direct marketing Direct marketing used by the company that emphasis on promoting the specific product or service. There are different types of direct marketing such as SMS marketing, E-mail marketing, social media marketing or digital marketing (Lund Marinova, 2014). Beachfront Voyager Motor Inn is making the use of the social media technology for promoting the products as the company has provided the details related to the products and services through Facebook, one of the effective social media channel (Mangold Faulds, 2009). It is suggested to the company to start making the use of the other channels (Twitter, Instagram, and LinkedIn) for promoting products. Promotional Budget Digital Communication Budget Method Amount 1. Direct Marketing Online media Facebook $800.00 Twitter $1,000.00 LinkedIn $1,200.00 E-mail Marketing $400.00 Total Amount of Online Media through Direct marketing $3,400.00 2. Advertisement Print Media Newspaper $800.00 Journals $1,200.00 Online advertisement $600.00 Total amount of Advertisement $2,600.00 3. Personal selling Conducting Seminar and training $1,000.00 Funding $600.00 Total amount of Personal selling $1,600.00 4. Sales promotion Discount Coupons $500.00 Gift coupons $1,000.00 Total amount of sales promotion $1,500.00 Total amount $9,100.00 Conclusion The report is based on the Beachfront Voyager Motor Inn, a local motel situated in Australia. There is brief description related to the company and its target market along with the value proposition of the company. The consultant of the company performed the analysis to bring the improvement in the value analysis of the company. There are different methods that are used by the consultant to research the details related to the target market, company value and competitors value analysis. Moreover, the report includes the current value analysis along with the marketing promotional plan which includes the promotional strategy of the company along with the companys budget. References Beachfront Voyager Motor Inn. (2017). About Us. Viewed on 20th January 2018. https://www.beachfrontvoyager.com.au/about-us.html Beachfront Voyager Motor Inn. (2017). Rooms. Viewed on 20th January 2018. https://www.beachfrontvoyager.com.au/rooms.html Bernard, H. R. (2017).Research methods in anthropology: Qualitative and quantitative approaches. Rowman Littlefield. Bowie, D., Buttle, F., Brookes, M., Mariussen, A. (2016).Hospitality marketing. Taylor Francis. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Caroll, J. (2016). Future Trends in the Hospitality Industry: Millennials and Social Media Rule. Viewed on 20th January 2018. https://www.callboxinc.com/b2b-marketing-and-strategy/future-trends-in-hospitality-industry-millennials-and-social-media-rule/ Csikosova, A., Antoov, M., ?ulkov, K. (2014). Strategy in direct and interactive marketing and integrated marketing communications.Procedia-Social and Behavioral Sciences,116, 1615-1619. Doz, Y. (2011). Qualitative research for international business.Journal of International Business Studies,42(5), 582-590. Expedia.co.in. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://www.expedia.co.in/Northwest-Tasmania-Hotels-Beachfront-Voyager-Motor-Inn.h519143.Hotel-Information?langid=2057regionId=11702semcid=IN.UB.GOOGLE.SEARCH.HOTELkword=ind_eng_int_pt_dsa_feed!e.ZzZz.4910001680612.0.196018754559..ind_eng_int_pt_dsa_feedsemdtl=a1630610720.b132157993320.d1196018754559.e1c.f11t1.g1aud-168216765194:dsa-286574005915.h1b.i19408736449.j19061783.k1.l1g.m1.n1gclid=EAIaIQobChMIv9azwojm2AIVyROPCh1eHwKAEAAYASAAEgL0avD_BwE Fusch, P. I., Ness, L. R. (2015). Are we there yet? Data saturation in qualitative research.The Qualitative Report,20(9), 1408. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Lapidoth, A. (2017).A foundation in digital communication. Cambridge University Press. Lund, D. J., Marinova, D. (2014). Managing revenue across retail channels: The interplay of service performance and direct marketing. American Marketing Association. MacKenzie, S. B., Podsakoff, P. M., Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques.MIS quarterly,35(2), 293-334. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix.Business horizons,52(4), 357-365. Obeid, M. Y. (2014). The effect of sales promotion tools on behavioral responses.International Journal of Business and Management Invention,3(4), 28-31. Prince Line. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://www.priceline.com/beachfront-voyager-motor-inn-burnie-tasmania-128256-hd.hotel-reviews-hotel-guides#details Tasmanias North West. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://tasmaniasnorthwest.com.au/accommodation/beachfront-voyager-motor-inn/ Trip Advisor. (2017). Beachfront Voyager Motor Inn. Viewed on 20th January 2018. https://www.tripadvisor.in/Hotel_Review-g504286-d1793872-Reviews-Beachfront_Voyager_Motor_Inn-Burnie_Tasmania.html Trip Advisor. (2017). Beachway. Viewed on 20th January 2018. https://www.tripadvisor.in/Hotel_Review-g504333-d1597874-Reviews-Beachway-Ulverstone_Tasmania.html